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Most successful brand

For the fourth consecutive year, Germany’s TÜV reliability report has declared Toyota its most successful brand, with 15 Toyotas appearing in the top ten positions of the 2014 study.

Completed by Germany’s leading technical inspection agency TÜV, which carries out the majority of all mandatory technical inspections in the country, the testing was based on approximately eight million vehicles between July 2012, and June 2013.

First published four decades ago, the annual TÜV report has become a helpful guide for consumers who are interested in understanding the long-term reliability and quality of cars on sale today.

With many Toyota successes the standout result, and one that proves to any doubters just how reliable Toyota’s Hybrid Synergy Drive system is the Prius model.

Scooping two class wins, the Prius, Toyota’s pioneering Hybrid, won the reliability award for cars aged four to five and six to seven years of age, beating competition from prestigious German brands like Porsche, Audi and Volkswagen.

The Prius had the lowest defect rate of the category, underlining the strength of not only hybrid drivetrain, but the high reliability of the model in general.

But there were other successes, as Toyota also dominated the categories for cars older than five years.

Toyota’s RAV4 SUV model proved its quality and durability by claiming third place in the category for eight to nine years old, and an even better second place in the ten to eleven year segment.

This proved to be a hugely rewarding category for Toyota models, as the RAV 4 was joined by the Corolla (third) and Yaris (fourth) to prove that a Toyota is running as well in its second decade as it is new!

With recognition for Auris, Avensis and Corolla Verso, the 2014 TÜV report was a significant validation for Toyota’s legendary quality and we will look forward to 2015, to see if we can make it five in a row…

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